What commission rate are you willing to pay to get your property successfully sold?
2%-2.9%
3%-3.4%
3.5-3.9
4%-5.4%
5.5%-6.5%
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2%-2.9% (This commission is generally limited to listing only services).
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3%- 3.4% (Less services from top agents; potential for discounted services from less experienced agents or agents looking to add new clients).
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3.5%- 3.9% (There is generally some compromise in agent experience and/or services at this level, but there may be market-dependent exceptions).
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4%- 5.4% (This is often the sweet spot where top agents will compete to offer their traditionally excellent service at a competitive level).
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5.5%- 6.5% (This is generally the commission level where the very best agents in the world will go to great lengths to deliver their very best service).
What time frame would you like to see your home sell?
You are highly motivated and ready to move quickly. You may have already purchased another home, are relocating for work, are facing financial or personal circumstances that require a quick sale, or simply want to take advantage of the current market conditions. They will likely prioritize speed and efficiency over maximizing price, making them more open to competitive offers and aggressive marketing strategies/tactics.
You are motivated but not in a rush. You may need to declutter, make minor repairs, or finish renovations before listing. Maybe you're actively searching for your next home and want to ensure you have a place to move before committing to sell. While serious, you will likely appreciate guidance on preparing your home for maximum value and may need strategic planning for timing the sale with the purchase of another home.
You are considering selling but have concerns or obstacles to work through. You may need time to assess the market, get your finances in order, or determine whether selling is the right decision. You may be waiting on a life change such as retirement, children finishing school, or a job transition to occur. Keeping in touch with market updates and soft follow-ups will help you remain engaged until you’re ready.
You are a long-term potential seller who is in the early stages of research. You may be curious about your home’s value, watching the market, or considering downsizing or upgrading in the future. You have no immediate need or urgency to sell, but could become more motivated over time. Providing value through regular check-ins, market insights, and educational content will help build trust and keep you engaged for when the time is right.
What is the ideal length of your agent-seller agreement?
A shorter agreement might seem appealing if you want a quick sale, but it can limit your options. Many top agents may be hesitant to invest in premium marketing strategies if they don’t have enough time to maximize results. This approach can work well in a hot market with high demand, but in a balanced or slower market, it may not be enough time to attract the best buyers.
This timeframe is ideal for sellers who want to work with the best agents in the business. It allows enough time to execute a strong marketing plan, attract the right buyers, and negotiate the best price. Top agents are more likely to compete for your listing and invest in high-quality advertising, professional photography, and staging when they know they have the time to maximize your home’s value.
For unique, high-end, or luxury properties that require a more patient strategy, a longer-term agreement ensures your home gets in front of the right buyers at the right time. This extended period also gives your agent more flexibility to adjust marketing strategies based on market conditions. Sellers who opt for longer agreements may also be eligible for additional incentives or customized marketing packages.